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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Management of intellectual capital using modern metod
Klusák, Aleš ; Bačík, Petr (referee) ; Němeček, Petr (advisor)
Dissertation thesis deals with the management of intellectual capital in a company, its level and the current state of the environment of our companies, with the help of modern methods of management and especially management skills. It is a very current topic. The current development of the society and its transformation into the information society can be characterized as a transition from the era of competitive advantage based on information to the era of competitive advantage based on the creation, storage and use of knowledge. Knowledge is today becoming a critical strategic resource for business activities and other economic development of organizations. The aim of this dissertation thesis is to access the level of awareness of knowledge management in the environment of companies operating in the Czech Republic and try to propose a set of recommendations, on which companies will be able to proceed with implementation, respectively improving the level of knowledge management in their practice. Dissertation thesis is based on the theoretical background obtained during the secondary research, focuses on the general concept of knowledge management, its most important parts such as definition of data, information and knowledge, knowledge worker, the internal culture of organization and implementation options. It also focuses on current situation and obstacles, that hinder the implementation of knowledge management into our societies. Another part is devoted to primary research, whereby are set conclusions and recommendations to address issues, leading into the last part with its own set of proposals. The last part is also devoted to its own contributions to science, practice and educational process.
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Business Plan of Development
Audová, Petra ; Polanská, Hana (referee) ; Čižinská, Romana (advisor)
The diploma thesis deals with all the steps necessary for preparing a company for the entry of a strategic partner. The output of the analytic part is the SWOT analysis of the company and its field of business. Based on theoretical outputs regarding the investors´deciding over capital input, two major weaknesses are highlighted, the solution to which is the contents of my practical part of the thesis. More specifically, it deals with the changes concerning property evaluation and HR management of the company.
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Proposal for Changes of Knowledge and Talent Mangement in a Selected Company
Rondošová, Nikola ; Kremláčková, Kateřina (referee) ; Konečná, Zdeňka (advisor)
The thesis focuses on a knowledge management with the support of a talent management in an international bank and an insurance company. It analyses a talented person, their characteristics and the progress possibilities by a development program created according to an educational plan and a following evaluation. It looks for a connection between the talented person and the knowledge management, which supports their education by assigning the right meaning to the selected information in order to make it easier to share knowledge, create educational materials or offer internal courses with various trends.
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Evaluation of company information needs suporting market orientation
Jedličková, Lucie ; Hrabal, Vladimír (referee) ; Šimberová, Iveta (advisor)
This work deals with evaluation of company information needs suporting market orientation. The objective was to make analyzis of current company posture, draft possibilities of improvement and make such company facilities with informations, which could lead to better and effective market operations. Theoretical part features information about informative science, communications, informative management and knowledge management. Practical part analyzes departmental environment and also the company itself. Summing up current position the measure, how to improve informationsflow and communicationsflow needs suporting market orientation, is draft.
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Knowledge management.
Bačík, Petr ; Němeček, Petr (advisor)
My thesis is focused on knowledge management and its quality in Czech companies. The issue is one of the most current and very important topic since the interest in knowledge and namely in its management and utilisation by as large as possible number of employees has been rapidly growing worldwide. The main objective of my thesis is to evaluate the level of knowledge management in Czech companies and suggest procedures leading to elimination of most frequent errors therein. The introduction of my thesis provides basic definitions from the field of knowledge management, namely data, information and knowledge, and gives definitions of most important factors that influence knowledge management. Chapter two surveys the current state of knowledge management, namely modern approaches towards knowledge management, classification of knowledge suggested by various authors and different styles of knowledge management. Chapter three is focused on modern trends in human resources and influence of the company’s structure upon knowledge management. Chapter four contains description of ways of origin of knowledge followed by activities necessary to know prior to introduction of knowledge management. Chapter five gives a survey of current development in information systems and products supporting knowledge management. The final part of my thesis presents an assessed questionnaire survey and gives recommendations to the discussed issue. Included are suggested procedures how to proceed and act in human resources management and IT investments in companies intending to introduce knowledge management. In addition, this chapter gives examples of contributions from science, practice and pedagogic procedures.
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